The automotive industry will be one of the key industries when it comes to widespread application of NFC technology. Users, however, will only embrace this if they benefit from additional services. Only then, will this technology be able to penetrate the mass market. Therefore, the market introduction should be preceded by intensive testing that significantly exceeds pure conformance testing and starts early in the development phase.
While many people love the idea of revealing very personal information in social media like Facebook, some become very reluctant and cautious when asked to pay their groceries with a contactless bank card or smartphone. Payment is a very tricky aspect in everyday life, because it is existential.